Virtualization model for organizations to reduce infrastructure cost via data centers that store Web applications and servers Situation Global Logistics SaaS solution provider Catering several thousands of customers globally Enable mid size Logistics and Transportation organizations to use Cloud application Provide efficient cost management benefits Challenge Cloud Migration

Logistics platform offering data integration and tracking services for Shipping Industry Situation A US based interchange service provider leasing surplus empty containers from inland locations to port cities End-to-End container supply chain system Expert in analyzing surplus containers and handling exceptional deliveries Required

Innovative logistics platform render beneficial cargo owners trace container information real time without using tracking device Situation An overseas supplier of raw material to production plants Shipping over 12000 containers yearly across the ocean with around 3000 containers on ocean daily The client was not able to track the location of the container Tracking system and loading system was not in order leading to inefficiency and loss of business Challenge Comprehend Shipping domain Enhance cenTTRa to use booking information Generate reports for departure, arrival, and transshipment of goods Identify invalid bookings . WhiteHedge Solution Developed system architecture to process multiple input and output formats Created CENTTRA, multi carrier container information platform to manage booking information Set up an FTP for exchanging information between both parties involved Generated exception report for handling invalid inputs Introduced On Schedule report for all bookings Built standardized terminology for different shipping lines Created Trip Plan for superior monitoring purposes Technology .NET Framework 3.5, ASP.NET, C#.Net,AJAX Web Server: IIS Database: SQL Server 2005 Tools: Telerik, ASP.NET controls, Microsoft Application blocks, Threading, Office InterOp, FileHelpers Value Addition Strengthened supply chain management system Provided real time updates to the client Standardized reporting requirements Assisted in identifying trip halts, invalid bookings, and cancelled bookings Stored historical data about container movements for future references “WhiteHedge offered excellent services to its client through multi-carrier logistics platform CENTTRA . Our experience and knowledge in global shipment management paid rich dividends and enabled us to extend business relationships with client.” Head of Weather Data Platform

WhiteHedge helped one of the largest satellite channel providers in the world to launch the low latency, high throughput advertising platform BUSINESS Customer is a leading cable, satellite and internet television channel provider delivering sports content worldwide. They have a huge customer base of over 90 million paid subscription as well as a customer base from other regular medium. They were trying to come up with a new product which would help marketers serve relevant ads to its customers based on various parameters like favorite team, player, location to name a few. CHALLENGE WhiteHedge was required to setup cloud based infrastructure to meet the demanding SLA of 5 milliseconds response time for serving relevant advertisements to a large customer base while serving 1 million requests per second. USE CASE AWS Cloud infrastructure setup for low latency, high throughput requests SOLUTION We created infrastructure with auto-scaling scripts with custom resource thresholds so that we have servers provisioned well ahead of time ready to serve requests quickly. Zabbix monitoring framework was implemented to ensure health of the servers & application. WhiteHedge developed environment provisioning scripts to provision environments from scratch and for infrastructure monitoring & healing. On top of this our team worked on some advanced level network tuning at both system and kernel level to achieve the magic number of 1 million users/sec. BENEFITS WhiteHedge’s use of monitoring software & auto-scaling scripts yielded in controlling costs. We helped the customer build out the infrastructure in a short period of time this contributing to very small cycle for time to market & get it right the first time. “ WhiteHedge came up with a unique approach for auto-scaling that met our critical SLAs & was cost- effective. WhiteHedge DevOps team brought their problem solving skills to build the infrastructure that helped us serve million requests per second without increasing response time. Theself-healing platform was a greataddition by the team.” Head of Advertising Platform Our Best in Industry Resources + Our Right Skills deployed = Successful Devops Implementation

WhiteHedge built the highly available weather data service platform that served worldwide customers BUSINESS Client is part of US based company Weather Channel, focused on providing weather data to respective stakeholders and also served as management console for analyzing the weather data and fetching trigger activity reports for different countries at country/state/DMA/zip level. Client has a web-based application that allows the WFX and Ad Ops teams to view and manage DFP order line items, manage and import/export trigger definitions, manage Twitter-based campaigns and manage Trade-desk ad-groups on behalf of Advertiser-clients. CHALLENGE Customer wanted to serve relevant weather data to customers with top notch quality with low response times as these were critical and high revenue generating. This service was to be launched in a short period & needed to build application architecture to meet demanding customer requirements. USE CASE AWS Cloud based architecture for low latency, high throughput requests SOLUTION WhiteHedge designed a quick Proof of Concept (POC) considering the core requirements and business constraints & demonstrated a strategy to make the application service more competitive and reliable. Once POC was successful and approved, the entire application was developed based on learnings from the POC. The application was built using Spring MVC 3.0, JSP, AJAX, Tomcat Server, Python, Lua, JUnit, DBUnit, HTML5, CSS3. Specific component architecture was also re-engineered to improve application performance and integration to deliver more value to the end user. MySQL, RedShift, HSQLDB technologies were used for database. Application was tested using multiple technologies including JUnit testing and Selenium for automation. DBUnit was also used for DB layer testing. BENEFITS WhiteHedge’s POC led approach helped in detecting problems early & demonstrated the concept quickly. The solution once implemented was deployed on cloud using Amazon RedShift & heavy duty servers to meet the throughput demands. The architecture allowed serving critical data with excellent response time. “WhiteHedge’s Product engineering experience along with DevOps expertise helped us build the platform within budget. WhiteHedge quality engineering teams made sure we used combination of automation & manual testing to ensure impeccable speed & stability. Infrastructure architecture was also a key component of the overallsolution.” Head of Weather Data Platform

CompanionLink depended on WhiteHedge for multi- application, multi-device continuous testing of its sync software BUSINESS Client is part of US based company Weather Channel, focused on providing weather data to respective stakeholders and also served as management console for analyzing the weather data and fetching trigger activity reports

CompanionLink depended on WhiteHedge for multi- application, multi-device continuous testing of its sync software BUSINESS Customer provided state-of-art Datacenters in Mumbai, Bangalore, Noida and Chennai housing over 10,000 devices worldwide, providing stability and security while reducing capital and operational costs. Among their many solutions, the top three are: